Melbourne adtech Vudoo has raised $22 million in a Series B as it looks to scale in the US
The round was led by US fund Blue Sky Capital, supported by several existing family office investors.
The funds will go on expanding its overseas sales operations and developing its commerce technology.
Vudoo has hired two executives to lead its North American push as it looks to get more retailers selling directly through ads and videos.
Vudoo was founded in 2017 by Nick Morgan and Andrew Spalding, who conceived the interactive videos idea while chatting in a Singapore bar. One of its earliest checkouts appeared in a 2022 Vogue Australia campaign with News Corp Australia for Moët & Chandon. Viewers watching model Victoria Lee put together a birthday celebration could buy a personalised bottle of champagne inside the video, then continue watching
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It gives publishers audience retention and advertiser the ability to track what someone bought after watching an ad. Tha champagne house reported shoppers who took up the video offers spent an average of $140, compared with a typical $90 online.
Morgan, Vudoo’s CEO, sees a similar opportunity as people begin discovering products through AI.
“Commerce is moving beyond traditional storefronts, with the transaction moment shifting into the media, content and AI environments where consumers discover and engage with products,” he said.
“We made a deliberate decision to build Vudoo for that future.”
Vudoo has promoted Isabella Spragg to chief operating officer to oversee its global operations. Spragg recently joined as global director of ad infrastructure and partnerships, following senior roles at The Trade Desk and Monks during a 20-year career.
In New York, 20-year ad veteran Tash Henderson takes charge of North American commercial operations as MD, having previously worked at News Corp Australia and iHeartMedia’s Unified.
Former H&M Group and Bambuser executive Sophie Abrahamsson joins as North American head of retail, alongside Julian Colantuono as customer success director, overseeing Vudoo’s work with clients globally.
Melbourne adtech Vudoo has raised $22 million in a Series B as it looks to scale in the US
The round was led by US fund Blue Sky Capital, supported by several existing family office investors.
The funds will go on expanding its overseas sales operations and developing its commerce technology.
Vudoo has hired two executives to lead its North American push as it looks to get more retailers selling directly through ads and videos.
Vudoo was founded in 2017 by Nick Morgan and Andrew Spalding, who conceived the interactive videos idea while chatting in a Singapore bar. One of its earliest checkouts appeared in a 2022 Vogue Australia campaign with News Corp Australia for Moët & Chandon. Viewers watching model Victoria Lee put together a birthday celebration could buy a personalised bottle of champagne inside the video, then continue watching
Get the best of Startup Daily straight to your inbox
By continuing, you agree to our Terms & Conditions and Privacy Policy.
It gives publishers audience retention and advertiser the ability to track what someone bought after watching an ad. Tha champagne house reported shoppers who took up the video offers spent an average of $140, compared with a typical $90 online.
Morgan, Vudoo’s CEO, sees a similar opportunity as people begin discovering products through AI.
“Commerce is moving beyond traditional storefronts, with the transaction moment shifting into the media, content and AI environments where consumers discover and engage with products,” he said.
“We made a deliberate decision to build Vudoo for that future.”
Vudoo has promoted Isabella Spragg to chief operating officer to oversee its global operations. Spragg recently joined as global director of ad infrastructure and partnerships, following senior roles at The Trade Desk and Monks during a 20-year career.
In New York, 20-year ad veteran Tash Henderson takes charge of North American commercial operations as MD, having previously worked at News Corp Australia and iHeartMedia’s Unified.
Former H&M Group and Bambuser executive Sophie Abrahamsson joins as North American head of retail, alongside Julian Colantuono as customer success director, overseeing Vudoo’s work with clients globally.
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