Stryv bags US$11.5M Series B to turn a hair dryer brand into a household appliance group

[L-R]: Stryv CFO Wenyou Tan with co-founders Roy Ang (CEO) and  Minghao Teoh

A few years ago, Stryv’s pitch fitted into a single product: a professional-grade hair dryer that did not cost as much as the famous ones.

Today, the Singapore company sells massage chairs and air purifiers too, and it has just raised fresh money to keep adding categories, markets and, if the right targets appear, entire brands.

Stryv has raised US$11.5 million in a Series B round led by ACV Capital, an Indonesia-headquartered private equity firm, with participation from Openspace Capital and OCTAVE Capital, among other investors.

Also Read: Stryv acquires Sterra to build a multi-category lifestyle electronics powerhouse

The company did not disclose its valuation, revenue or how much it has raised to date.

The money will be deployed in three areas: to enter Taiwan, to deepen its business in Malaysia and Hong Kong, and to widen its product range through more research and development and further acquisitions.

From grooming kit to living room

Stryv built its name on personal care electronics: hair dryers, stylers, shavers and, later, oral care. The step change came in March 2026, when it acquired Singapore-based Sterra, a home appliance brand that says it is present in 200,000 households. At the time of that deal, Stryv claimed more than 300,000 households of its own across Singapore, Malaysia and Hong Kong.

Sterra gave Stryv something hard to build from scratch: a team that already understood home appliances. Since September, the combined company has launched the Stryv Oasis massage chair and the Stryv Halo air purifier, both drawing on Sterra’s expertise. The final steps of the brand merger, which will fold Sterra into the Stryv name, are expected to complete “in the next few months”.

That detail matters. Integrating customer service, warranties and supply chains is where acquisitions in consumer hardware tend to wobble, and Stryv is raising money for more deals before the first one is fully digested.

The strategic logic is straightforward. Personal and home care are everyday categories where, as the company puts it, quality, trust and repeat use matter. A customer who trusts the brand’s hair dryer may be more willing to buy its air purifier, and a family that owns three Stryv devices is harder for a rival to win over. The bet is on lifetime value rather than one-off hero products.

Why clean air is part of the pitch

Helen Wong, Managing Partner at ACV Capital, pointed to demand for products “in areas such as clean air and water” as a key opportunity. That is not marketing fluff in this region. Seasonal haze from land and forest fires regularly blankets parts of Singapore and Malaysia, and urban air quality in many Asian cities keeps purifiers on shopping lists well beyond peak smog days.

Also Read: The 2026 horizon: What will define D2C in Asia-Pacific

Water purification is already listed in Stryv’s own portfolio description, so the investor’s comment hints at where the next product launches, or acquisitions, may land.

A crowded shelf

Stryv is fighting on several fronts at once. In premium hair care and air purification, it competes with Dyson, which is headquartered in Singapore and set the price ceiling Stryv’s value pitch undercuts. Philips, Panasonic and Xiaomi crowd the mid-market for grooming devices, purifiers and small appliances, with Xiaomi in particular pricing aggressively.

The massage chair category brings Stryv up against OSIM, a Singapore household name, and Malaysia’s OGAWA. In Malaysia, Korea’s Coway has built a large subscription business around water and air purifiers.

Closer to Stryv’s own model, Singapore’s PRISM+ has shown that a homegrown direct-to-consumer (D2C) electronics brand can scale on value-for-money design, having raised US$32 million in 2022 to expand. Stryv’s challenge is to be trusted like a heritage brand while pricing like a challenger.

Taiwan will test that balance. It is a mature, price-literate market, close to the region’s electronics supply chain, where consumers can compare specifications ruthlessly and international brands are entrenched.

The roll-up question

The acquisition strategy deserves a closer look. Southeast Asia has seen this film before. In 2021, a wave of e-commerce brand aggregators, including Rainforest and Hypefast, raised large sums to buy up small online brands. Many found that buying brands is easy and running a dozen of them profitably is not.

Stryv’s approach looks different in two ways. It is buying brands that fit one ecosystem rather than assembling an unrelated portfolio, and it is merging acquired brands into a single name instead of running them separately. The company says acquiring brands with “market presence distinct from Stryv” will open up more Asia Pacific markets, suggesting future targets may be chosen for their geography as much as their products.

The risk is the one every hardware company knows. Appliances tie up cash in inventory long before customers pay, a problem that has caught out many in the region’s first D2C generation. Expanding into Taiwan, launching new product lines and funding acquisitions at once will stretch an US$11.5 million round thin.

Who is backing it, and what is missing

The investor mix is telling. ACV Capital says it manages more than US$500 million across five funds and has backed more than 100 Southeast Asian companies over eight years. Openspace Capital, a Singapore-based multi-strategy manager, has more than S$1 billion (US$780 million) in committed capital. OCTAVE Capital focuses on businesses tied to cleaner energy, resource efficiency and healthcare demand, which helps explain the emphasis on clean air and water.

Also Read: The working capital trap: Lessons from Indonesia’s first D2C generation

One gap stands out. ACV is headquartered in Indonesia and says its vision is to back Indonesia’s and ASEAN’s most promising businesses, yet Indonesia, the region’s largest consumer market, is absent from Stryv’s stated expansion plans. Whether that is sequencing or caution, it is the obvious next question for the company.

Funding interest in the region’s consumer brands has recovered from its lows without returning to the 2022 frenzy, so investors are rewarding discipline over growth at any cost.

CEO and co-founder Roy Ang described the round as an endorsement of “a multi-category ecosystem of personal and home care products for families across Asia”. The next year will show whether Stryv can finish one integration, open one new market and keep its value-for-money promise intact, all before it reaches for the next acquisition.

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