Kiwi agtech Onside acquires Assura

Kiwi agtech Onside acquires Assura
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The deal adds Assura’s workflow software to Onside’s platform for contractor management, biosecurity, health, safety, and quality assurance.

The deal adds Assura’s workflow software to Onside’s platform for contractor management, biosecurity, health, safety, and quality assurance.
New Zealand agtech Onside has acquired fellow Christchurch software business Assura for an undisclosed sum, expanding its product range and international customer base as it prepares to raise capital.

The deal adds Assura’s configurable workflow software to Onside’s platform for contractor management, biosecurity, health and safety, and quality assurance.

Assura CEO Hamish Howard will join Onside’s leadership team. The combined business will support more than 60,000 users across New Zealand, Australia, the US, UK, Mexico and Fiji.

Onside said its annual recurring revenue grew 114% over the past 12 months, but didn’t disclose a revenue figure.

The company is beginning a capital raising process to fund expansion, recruitment, technology development and growth in international markets, but did not reveal a target figure.

Onside cofounder and CEO Ryan Higgs said the acquisition would help agricultural businesses manage compliance and risk across complex operations.

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“Agribusinesses shouldn’t need five different systems to know what’s happening across their own operations,” he said.

“Together with Assura, we can give them one view – from who’s coming through the farm gate to the compliance work that keeps them in market.”

More integrated operations

Assura’s software covers health and safety, risk, compliance, contractor management, irrigation and other business workflows.

Higgs said combining the products would help connect operational data and serve customers ranging from individual producers to processors and businesses operating across multiple sites.

“Customers have been asking for a more integrated way to run their operations, and Assura lets us move faster on that,” he said.

Howard said the deal would give Assura greater reach in agriculture.

“The businesses are complementary, the teams know the sector well, and there is a shared commitment to building software that is purpose-built for agriculture.”

Founded in 2015, Onside says its platform is used across 25,000 properties and has recorded more than eight million property check-ins.

It has a team of 60 across Christchurch and Melbourne. Its customers include poultry genetics businesses Cobb Vantress and Hendrix Genetics, meat processor ANZCO Foods, pig genetics company PIC and farm management business FarmRight.

New Zealand agtech Onside has acquired fellow Christchurch software business Assura for an undisclosed sum, expanding its product range and international customer base as it prepares to raise capital.

The deal adds Assura’s configurable workflow software to Onside’s platform for contractor management, biosecurity, health and safety, and quality assurance.

Assura CEO Hamish Howard will join Onside’s leadership team. The combined business will support more than 60,000 users across New Zealand, Australia, the US, UK, Mexico and Fiji.

Onside said its annual recurring revenue grew 114% over the past 12 months, but didn’t disclose a revenue figure.

The company is beginning a capital raising process to fund expansion, recruitment, technology development and growth in international markets, but did not reveal a target figure.

Onside cofounder and CEO Ryan Higgs said the acquisition would help agricultural businesses manage compliance and risk across complex operations.

Get the best of Startup Daily straight to your inbox

Want to know the latest in startup news? Subscribe to our daily news and analysis coverage on what’s happening to ANZ startups, investors and the broader ecosystem. And best of all, it's FREE!

By continuing, you agree to our Terms & Conditions and Privacy Policy.

“Agribusinesses shouldn’t need five different systems to know what’s happening across their own operations,” he said.

“Together with Assura, we can give them one view – from who’s coming through the farm gate to the compliance work that keeps them in market.”

More integrated operations

Assura’s software covers health and safety, risk, compliance, contractor management, irrigation and other business workflows.

Higgs said combining the products would help connect operational data and serve customers ranging from individual producers to processors and businesses operating across multiple sites.

“Customers have been asking for a more integrated way to run their operations, and Assura lets us move faster on that,” he said.

Howard said the deal would give Assura greater reach in agriculture.

“The businesses are complementary, the teams know the sector well, and there is a shared commitment to building software that is purpose-built for agriculture.”

Founded in 2015, Onside says its platform is used across 25,000 properties and has recorded more than eight million property check-ins.

It has a team of 60 across Christchurch and Melbourne. Its customers include poultry genetics businesses Cobb Vantress and Hendrix Genetics, meat processor ANZCO Foods, pig genetics company PIC and farm management business FarmRight.

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